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Taylor Penton

Hi, I'm Taylor

I’m a creative based out of Maui who works with brands small and large, providing strategy, visual identities, and design with a focus on hand-drawn type and marks.

With a deep background in traditional media, my love for creating brought me to freelance back in 2016, and since then I’ve established myself as a dynamic designer. I’m a husband, a Dad of 2 and a competitive grappler, which I’ve been doing for the better part of 11 years.

Services

01 – Type Design

Custom Typeface

Custom fonts designed from the ground up to reflect your brand’s tone and personality. Built for function, distinction, and long-term use across every touchpoint. This is the core of my practice — where strategy and design meet.

02 – Brand Systems

Strategy

Positioning, naming, and messaging that give your brand a clear point of view.
This is the groundwork — the ideas behind the visuals, built to last beyond the first launch.

Identity

Logo, typography, color, and layout systems that scale across platforms.
Designed to be flexible, recognizable, and aligned with the brand’s purpose and voice.

03 – Design Support

Copywriting

Messaging and tone of voice that support the visual system.
Sharp, considered writing for websites, packaging, and brand materials.

Packaging

Design for physical products, from labels to boxes to printed collateral.
Made to look intentional, communicate clearly, and feel on-brand in context.

Design

Ongoing creative support for both digital and print.
Presentations, campaigns, and branded materials that hold the system together.

Project Inquiry

Please specify in the subject if you’re inquiring about brand build, refresh or custom type. If you have a question about a font or just want to send me a love note, please reach out directly here!

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